"Determination." "Confidence." "Spirit." "Pride." "Sisterhood." These descriptors consistently rose to the top when the Smith College community was asked to describe what makes Smith, its students, and its student-athletes unique. A new visual identity for Smith's sports teams that captures these distinctive qualities marks the culmination of a year-long project to promote visibility and enthusiasm for Smith's intercollegiate and club teams -- and to generate school spirit broadly -- by adopting a unifying visual identity or "spirit mark" for athletics uniforms, casual apparel and promotional items for clubs and organizations.
Apparel can be purchased via the Smith bookstore or website:
http://www.smith.edu/spirit/
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